dlt update template id scrubbing go live on 1st april 2021
The Telecom Regulatory Authority of India (TRAI) has announced that the SMS regulations for sending Commercial Messages will be mandatory from April 1, 2021 in India. Companies those do not obey the new SMS rules and regulations of TRAI won’t send messages to their Customers.
To reduce spam and fraud messages
Those companies do not obey the rules and regulations of the Telecom Commercial Communication Customer Preference Regulations (TCCCPR), which instructs the senders of commercial Bulk SMS to register their unique SMS header ID, content and user consent on a DLT platform developed by telecom operators. By following these you can reduce the no of spam and fraudulent messages.
Final Deadline for implementation March 31
After analysing the messages which are delayed, TRAI notified that the blame can only be attributed to lack of due care and diligence by Principal Entities, Telemarketers and Aggregators.
It has been decided that from 1st April 2021, any message failing in the scrubbing process due to noncompliance of regulatory requirements will be rejected," said by TRAI in its notification.
Please note that the regulatory process of scrubbing the content template go live on 1st April, 2021. Post this implementation, only DLT approved message content will be allowed and any message being sent with an unapproved message template will fail.
PE's/TM are required to upload all their content templates to operator DLT portal.
In accordance to that, all the senders of commercial communication are required to follow a mandatory registration process.
Please find below two action's for your reference
- All the PEs are informed to kindly register their Content template with the TSP before 31st March 2021.
- 1st April, 2021 is the date for content template scrubbing.
Please login in to your DLT accounts and ensure all your Sender ID / Header /SMS Template. Should be registered and approved under your Principal Entity, If Not Please add immediately over the DLT and inform us as well.
As communicated earlier Smart 5 SMS Team is ready for you to support transitioning smoothly to the new DLT process.
Please Contact us at 7440005002 or Write an Email to [email protected] any time for further help.
bulk sms services india for dlt approval (schools, & colleges)
Bulk SMS has become a necessary marketing tool for instant delivery of information. Schools, Colleges, Universities, and other Educational Institutions use Bulk Messaging Service for sending information, updates to Students, and their Guardians.
Benefits of Bulk SMS
Bulk SMS is of various types such as Promotional SMS, Transactional SMS, OTP SMS, Voice SMS etc. Promotional Messages are send for promotion about college programs to attract new students for admissions. Colleges use Promotional Bulk SMS Service to send messages about admission dates, programs availability, and course updates for students.
Transactional Bulk SMS use for sending General Messages related to Attendance, Library, Course Fee, Exam, Placement, Holiday etc.
Sample Bulk Messages
Below given some examples of Bulk Messages and DLT Approval Bulk Messages which help you to understand the type and nature of Bulk SMS for Schools and Colleges.
Promotional Messages
Sample 1:
Applications are invited by ABC Engineering College, Mumbai for admission to B. Tech, M. Tech Courses 2021 Academic session. Contact Mr. Ashis on 99########.
FOR DLT Approval
Applications are invited by ABC Engineering College, Mumbai for admission to (#var#) Courses 2021 Academic session. Contact (#var#) on (#var#).
#var# or variable means you can write up to 30 characters as per your requirement
Sample 2:
Admissions open for MCA/MBA Programs with Placement Guarantee, and Internship. Call 86########. Institute of Management and Technology, New Delhi.
FOR DLT approval
Admissions open for (#var#) Programs with Placement Guarantee, and Internship. Call (#var#). Institute of Management and Technology, New Delhi.
#var# or variable means you can write up to 30 characters as per your requirement
Transactional Messages
General Messages
Sample 1:
Dear Student, you are cordially invited to the Annual Function, which will be held on 20th Dec at our College premises – Girls High School, Bhubaneswar
FOR DLT approval
Dear Student, you are cordially invited to the Annual Function, which will be held on (#var#) at our College premises – Girls High School, Bhubaneswar
#var# or variable means you can write up to 30 characters as per your requirement
Sample 2:
Dear Parents, this is to inform you all that your ward has been suspended from College for 20 days. So you all are requested to meet the Principal immediately. +2 Science Junior College, Cuttack.
FOR DLT approval
Dear Parents, this is to inform you all that your ward has been suspended from College for (#var#). So you all are requested to meet the Principal immediately. +2 Science Junior College, Cuttack.
#var# or variable means you can write up to 30 characters as per your requirement
Attendance Message
Sample 1:
Dear Parents, your ward is absent Today without Prior Information. Business & Management Institute, Bangalore.
FOR DLT approval
Dear Parents, your ward is absent (#var#) without Prior Information. Business & Management Institute, Bangalore.
#var# or variable means you can write up to 30 characters as per your requirement
Transportation Messages
Sample 1:
Dear Students, Due to some official issue, our college buses will leave campus 1 hour delay. Institute of Technology, Kolkata.
FOR DLT approval
Dear Students, Due to some official issue, our college buses will leave campus (#var#) delay. Institute of Technology, Kolkata.
#var# or variable means you can write up to 30 characters as per your requirement
Fee Messages
Sample 1:
Dear Parents, Ward's fee Rs. 1000/- is due after many reminders. Please pay immediately to avoid Late Fee Charges Rs. 150/-. - Institute of Medical Science, New Delhi.
FOR DLT approval
Dear Parents, Ward's fee (#var#) is due after many reminders. Please pay immediately to avoid Late Fee Charges (#var#). - Institute of Medical Science, New Delhi.
#var# or variable means you can write up to 30 characters as per your requirement
Test & Exam Messages
Sample 1:
Dear Students, Please collect your Admit Cards in between 10th Feb to 16th Feb from the Administrative Department from 11 AM to 2 PM. -St. Xavier's International School.
FOR DLT approval
Dear Students, Please collect your Admit Cards in between (#var#) to (#var#) from the Administrative Department from (#var#) to (#var#). -St. Xavier's International School.
#var# or variable means you can write up to 30 characters as per your requirement
Holiday Announcement
Sample 1:
Dear Students, College will remain closed from 25th Dec to 2nd Jan for New Year. - Institute of Law, Rourkela.
FOR DLT approval
Dear Students, College will remain closed from (#var#) to (#var#) for New Year. – Institute of Law, Rourkela.
#var# or variable means you can write up to 30 characters as per your requirement
Important!
The examples given in samples for Bulk SMS Service and DLT approval Bulk SMS for Educational Institutions like Schools and College are displayed for demonstration purposes. The #var# or variables of the examples will be changed according to the actual content at the time of Message Sending.
Request for a Demo to learn all about our DLT Platform and how it will help you for sending Bulk SMS.
Email Us [email protected] or Call Us at 9776353638 now to get your professional query solving by our experienced team.
important tips on dlt template scrubbing for sending bulk sms
DLT Template Scrubbing is now LIVE, that means your SMS will FAIL now in absence of Template Id.
Below Smart 5 SMS, Bulk SMS Service Provider provides some very important Self Debugging TIPs regarding DLT Templates.
TIP 1:
Static Content of the SMS text submitted to the operator must exactly match with the static content of the DLT template registered on the telecom operator's DLT portal. Even a single character extra or lesser would lead to the message getting rejected (Even a space or full stop or any other symbol should not differ).
Dear Ram, your order with order id 2345 has been cancelled. Regards Customer Care Executive.
Your DLT Template is as follows
Dear {#var#}, your order with order id {#var#} has been {#var#}. Regards XYZ.
#var# or variable means you can write up to 30 characters as per your requirement
Then following messages would not work:
| Sample Text | Rejection Reason |
|---|---|
| Dear Ram, your order with order id 2345 has been cancelled. | Regards Customer Care Executive is missing |
| Dear Ram, your order with order id 2345 has been cancelled. Regards Customer Care Executive. |
Regards Customer Care Executive was on the same line in DLT Template |
| Dear Ram, your order with order id 2345 has been cancelled. Regards Customer Care Executive | Full stop after Regards Customer Care Executive was missed out |
| Dear Ram, your order with order id 2345 has been cancelled. -Regards Customer Care Executive | "-" was added before Regards Customer Care Executive |
TIP 2:
On the Telecom Operator's DLT portal, template variables must only be represented as {#var#} (even if your template needs more than one variable, all the variables should be written as {#var#}
We noticed some cases where users had requested variables as {#var1#}, {#var2#}, #VAR1#, XXXX, #VAR#, {#Var#} these values would not work and your message would be rejected.
TIP 3:
Template variable {#var#} can hold maximum of 30 Characters value, if you need to pass more than 30 characters then request a new template / update your DLT template and add multiple variables.
Dear Ram, your order with order id 2345 has been cancelled and refund has been initiated via IMPS reference id 2882662556775553. Regards Customer Care Executive.
For Ex. Your DLT template is as follows,
Dear {#var#} your order with order id {#var#} has been {#var#} and refund has been initiated via {#var#}{#var#}. Regards XYZ.
TIP 4:
To pass a URL of more than 30 characters in your message content, you should also apply multiple VARIABLES without space.
For Ex. Your DLT template is as follows,
Dear {#var#} your bill with order id {#var#} is {#var#}. Regards XYZ.
And if you wish to pass Bill URL value in 3rd {#var#} then the template needs to be
Dear {#var#} your bill with order id {#var#} is {#var#} {#var#}{#var#}{#var#}. Regards XYZ.
TIP 5:
Make sure you pass the correct combination of Template Id, Header, and SMS Content (Even special characters in your SMS content should be passed exactly)
If still your "DLT NOT DONE" for any operator then do it as soon as possible
For any other queries related to DLT Registration and how it will help for sending Bulk SMS Call Us at 9776353638 or Email Us [email protected] to get your professional query solving by our experienced team.
