SMS Consent Template Registration and Consent Data Upload

SMS Consent Template Registration and Consent Data Upload

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Consent Registration:

As per TRAI's recent update, all Principal Entities (PEs) are required to declare and register the consents of their customers on the DLT portal of Telecom Service Providers (TSPs) with whom the PE is registered.

In Post Consent Template registration, the Principal Entities are required to upload the customer consent data on the TSPs' DLT System.

The need of Consent Registration

This update is important for sending Service Explicit Messages to Customers. In the absence of the customer consent data in the TSPs' DLT System, the PEs shall not be able to send consent-based Promotional and Service Explicit Messages to their Subscribers/Customers, who have blocked their related preference on DND (Do Not Disturb).

Step 1: Consent Template Registration

As per the recent update of DLT Implementation, you have to initiate the process of Consent Template Registration and ensure that consent templates are registered on your preferred operator DLT Portal as soon as possible.

Here's an Example on How to Register?

  • Login to your Operator Portal that may be Jio/BSNL/Vodafone-Idea/Airtel etc.
  • Navigate to the Consent template Registration and Add a new one with the following details:
    • Template Name: Customer Permission
    • Brand Name: Name of the Brand
    • Template Consent: Dear Customer, thanks for visiting {Name of the Brand}. We would like to stay in touch with you about our new launches and promotions. To receive our exciting offers and updates by Call/SMS, please submit your consent.
    • Save, submit and ensure the approval by the operator.

Note:

  • The Template Consent should not contain any variables.
  • Brand/PE/Trade/Legal Name must be captured clearly in the consent template

Step 2: Consent Data Upload

As per the latest update of TRAI, the uploading of consent that you receive from your clients is now mandatory for sending Promotional and Service Explicit Messages.

Operators like Jio/BSNL/Vodafone-Idea/Airtel etc have opened a gateway for uploading the consent data.

Note:

  • You have to upload the consent numbers for which you have the active consent within 6 months.
  • Charges for the Bulk Consent Upload:

We would like to inform you that TSP's will be charging the PEs as per the following slabs for the Bulk Consent upload

SR No Slab (Consent per file) Amount per PE ID (in Rs.)
1 Up to 10,000 5,000
2 10,001 to 1,00,000 10,000
3 1,00,001 - 3,00,000 15,000
4 3,00,001 - 5,00,000 20,000

Kindly go through the Terms and Conditions for the payments on the respective portal.

We urge you to take cognizance and do the needful activities at your end so that you do not face challenges while sending commercial communication to your customers once Consent Scrubbing is live.

Please feel free to reach out to Smart 5 SMS, If you have any queries related to this matter. Discuss with our respective Team Members by Call/Whatsapp at +91 9776353638 or write us at [email protected].

What will happen when the consent scrubbing goes live?

When the Consent Scrubbing Goes Live, Your Promotional and Service Explicit Messages will deliver only to the customers for whom you have already uploaded the consent and it has been approved by the Operators like Jio/BSNL/Vodafone-Idea/Airtel.

For Example, if you are trying to send Promotional or Service Explicit Messages to a Customer's Mobile Number, who registered on your platform one day before, then you can’t able to send. For this, you have to upload the consent details, get the approval for the consent, which will take around 15 days, and then will be able to send messages to them.

Also, you will not be able to send messages to customers whose consent is recorded on your systems but not uploaded on the DLT portals.

What changes can I expect from the new consent scrubbing?

The new consent scrubbing which is going live from 1st September 2021, the only difference is that if a mobile number is registered as DND and you have not uploaded the consent for that number, then the messages will not be delivered to that number.

These messages will fail with the error "PRFT-NT-MTCH".