The Telecom Regulatory Authority of India (TRAI) has announced that the SMS regulations for sending Commercial Messages will be mandatory from April 1, 2021 in India. Companies those do not obey the new SMS rules and regulations of TRAI won’t send messages to their Customers.
To reduce spam and fraud messages
Those companies do not obey the rules and regulations of the Telecom Commercial Communication Customer Preference Regulations (TCCCPR), which instructs the senders of commercial Bulk SMS to register their unique SMS header ID, content and user consent on a DLT platform developed by telecom operators. By following these you can reduce the no of spam and fraudulent messages.
Final Deadline for implementation March 31
After analysing the messages which are delayed, TRAI notified that the blame can only be attributed to lack of due care and diligence by Principal Entities, Telemarketers and Aggregators.
It has been decided that from 1st April 2021, any message failing in the scrubbing process due to noncompliance of regulatory requirements will be rejected," said by TRAI in its notification.
Please note that the regulatory process of scrubbing the content template go live on 1st April, 2021. Post this implementation, only DLT approved message content will be allowed and any message being sent with an unapproved message template will fail.
PE's/TM are required to upload all their content templates to operator DLT portal.
In accordance to that, all the senders of commercial communication are required to follow a mandatory registration process.
Please find below two action's for your reference
- All the PEs are informed to kindly register their Content template with the TSP before 31st March 2021.
- 1st April, 2021 is the date for content template scrubbing.
Please login in to your DLT accounts and ensure all your Sender ID / Header /SMS Template. Should be registered and approved under your Principal Entity, If Not Please add immediately over the DLT and inform us as well.
As communicated earlier Smart 5 SMS Team is ready for you to support transitioning smoothly to the new DLT process.
Please Contact us at 7440005002 or Write an Email to firstname.lastname@example.org any time for further help.